The family of reggae superstar Bob Marley
whose public embrace of marijuana made him synonymous with cannabis culture, has joined a private equity firm to launch the first global consumer marijuana brand.
Marley Natural products will begin appearing in shops located in countries and U.S. states where marijuana is legally sold in late 2015, the Marley family and Privateer Holdings announced Tuesday.
“If you were to try and pick one person in the history of the world associated with this product, it would be Bob Marley," Brendan Kennedy, CEO of Privateer Holdings, told The Huffington Post. “Everyone has a little Bob Marley on their playlist and that’s different than anything else out there in this market.”
The new marijuana company will have a suite of products
that include heirloom Jamaican cannabis strains said to be similar to the ones Marley consumed. “Bob’s favorite strains were the strains that were prevalent in Jamaica historically like lambsbread, pineapple skunk, and some others … that he used to get from Nine Mile, Saint Ann Parish, in Jamaica,” Kennedy said.
Marley Natural also will feature cannabis-infused and hemp-infused lotions and balms, as as well as accessories for storage and consumption of marijuana.
Kennedy said that Marley Natural will feature recreational and medical marijuana products, depending on local laws, because of Marley’s deep beliefs that cannabis use is a natural and positive part of life that helped to produce “inner-peace and creativity” for the artist.
“Creative inspiration was everything for my father -- it was like breathing or life to him,” Marley’s daughter Cedella said in an interview for the brand’s launch. “Every time he smoked, he was inspired and an open mind was the open door for his creative inspiration. He thought the herb was actually a gift.”
Cedella Marley, along with Bob Marley’s son Rohan and wife Rita, are partners in the Marley Natural brand with Privateer.